The target audience for the moe genre primarily includes young, media-savvy otaku (anime/manga fans), often adult men with disposable income, who feel strong affection for cute, childlike, or innocent-appearing female characters (bishōjo) designed to elicit feelings of adoration and empathy, though it also attracts fans of all demographics, including fujoshi (female fans of male romance) and those who identify outside traditional norms, due to its focus on idealized feminine traits and relatable, often saccharine, slice-of-life scenarios.

Key Audience Characteristics & Motivations:
Otaku Culture: Deep engagement with anime, manga, and video games; moe characters create intense emotional responses (adoration, protectiveness).
Demographic Focus (Historically): Often marketed towards adult men who purchase merchandise (DVDs, figures).